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It’s not complicated, hard exercise works!

— Matt Hunt, Co-Founder


Since its humble beginnings, HEW has been on a mission to build the best version of you! Right out of the gate, the HEW Founders knew that the easiest way to breathe life into this concept was through group-training and teamwork. The culmination of dynamic and proven workouts, a high-energy atmosphere, and our incredible coaching staff, delivers an amazing experience and life-changing community.

We know that you want to make a change in your life. In order to do that, you’re looking for a gym where you can take the first step to better health and fitness. The problem is, most gyms actually make it harder for people like you to do hard work! That’s because they focus on the accomplished coaches and elite athletes and NOT the actual people who walk in the door. First, they create schedules that don’t fit in with the demands of your real life. Then, they don’t give you the support and accountability you need to reach your goals. Worst of all, they make you feel like you have to be an accomplished athlete to belong.

That’s where we come in. We believe in you. You're not trying to be the best athlete, you are trying to be the best you!

As we continue to deliver the most effective high-intensity workout in America, we have our eyes set on growing the brand to every corner of the world.

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Our mission & purpose

We exist to change people through really hard exercise, such that they live happier, healthier, and more inspired lives!
— Nicholas Kukla, CMO